There is a clear trend of returning to the natural beauty of make-up in the new season. Industry analysts reveal that beauty trends in 2024 will tend to be more diversified aesthetically, with a return to “natural lightness” as an important prerequisite, and a “clean skin” look as a continuing trend.

Translucent base make-up: a minimalist ‘clean’ aesthetic

In the new season’s fashion trends, clear base make-up has won a lot of attention for its minimalist ‘clean’ aesthetic. This style of make-up, with its fresh and healthy qualities, was the focus of the spring/summer shows.

At Prada’s Spring/Summer 2024 show, models appeared with a high-gloss foundation that gave off a glamourous sheen from cheekbones to eyelids. The effect of this make-up was as if the skin had been coated with a thin layer of lacquer, which was both transparent and luminous, giving it a glassy, magical wetness. To achieve this effect, the makeup artist cleverly used a mix of beige, peachy pink and pink eyeshadows, as well as skin serums to make the skin look both clean and translucent.

The popularity of the “clean girl” look epitomises this trend for translucent undertones. It promotes an understated luxury aesthetic, where even the skin has to have the same high class aesthetic. This look goes for the natural glow of the skin rather than excessive retouching and powdering. It makes the skin look clean and translucent, as if it were unpolished and vegan, but exudes an ineffable sense of sophistication.

The popularity of translucent primer not only reflects the fashion world’s pursuit of naturalness and health, but also modern women’s redefinition of their self-image. They no longer pursue heavy make-up, but prefer to show their glamour and personality through simple, natural make-up. This style of makeup not only makes the skin look more beautiful, but also allows women to face life with more confidence and ease.

Translucent primer is the new season’s fashion trend with its minimalist “clean” aesthetic. It gives the skin a natural glow and shows the confidence and glamour of modern women. This style of make-up will continue to shine and become a favourite among more women.

Power Lip Makeup: Multi-dimensional Art of “Personality” Expression

As the name suggests, power lip makeup refers to lip makeup with fashion tension and a sense of power.

At Schiaparelli’s Spring/Summer 2024 show, the power lip was presented in a unique way. The stylist cleverly mixed and matched three different shades of lipstick to create a multi-dimensional visual effect that was eye-catching. This innovative make-up technique not only showcases the diverse charms of lipstick, but also highlights the unique personality of power lip make-up.

In addition to the classic red lip series, jelly lips and “light goth” lips are also popular power lip styles. Jelly lips are loved by many women for their moist, glossy, three-dimensional and full features. By repeating the overlay on the inside of the lips, the make-up artist achieves a change in colour intensity and lip plumping, making the lips look even more seductive.

The ‘light goth’ lip is more challenging and requires more technique. The make-up artist uses very low light, colourless colours along the edges of the lips and subtly varies the colour area to create a mysterious and powerful atmosphere.

When choosing products for power lip make-up, it is recommended to give preference to matte texture lipstick or lip glaze. These products can not only create a more personalised lip makeup effect, but also make the lips look more three-dimensional and full. At the same time, make-up artists can also innovate on their own by trying to mix and match lipsticks or lip glazes of different colour sensations to create a more interesting and unique lip make-up style.

Everyday: Flexibility to match the natural look with the occasion

As fashion trends continue to evolve, the spring/summer 2024 makeup trends are taking on a new look. Naturalness is the main style of this season’s make-up, and the flexibility to adapt it to different social occasions is a new skill for fashion lovers to master.

Make-up artists are pointing out that next spring/summer’s make-up will be more natural and harmonious. On this basis, adjusting the make-up according to the change of occasions can not only show personal charm, but also highlight the atmosphere of different occasions. The use of lip make-up and blush is the key to achieving this.

For formal occasions such as the workplace, make-up artists recommend choosing light lip colours and natural blushes to create a professional and competent image. For casual occasions such as parties or banquets, be bold and experiment with brighter or darker lip colours and more exaggerated blush effects to add a touch of mystery and glamour.

In addition, make-up artists also reminded that to achieve flexible adjustment of make-up, it is essential to carry some make-up tools with you. For example, a portable blush brush and lipgloss will allow you to make quick touch-ups or adjustments when needed.

Apart from the make-up itself, hair texture is also an important factor in the overall look. high shine hair was one of the highlights of the make-up looks in the Spring/Summer 2024 shows. Make-up artists suggest that to create this smooth and shiny hair texture in your daily life, you can choose to treat it with an oil-based cream or a high-shine serum.