In today’s beauty industry, a problem that cannot be ignored is product surplus. Every year, a large number of beauty products are destroyed for various reasons, resulting in a huge waste of resources and economic losses. In this paper, we will discuss the status quo and reasons for the surplus of beauty products, and put forward some feasible solutions.

The Current Situation of Excess Beauty Products

According to the latest statistics, more than 10% of beauty products are wasted in the brand supply chain, and the value of destroyed products reaches billions of dollars every year. This waste not only leads to loss of business profits, but also puts enormous pressure on the environment. This waste problem is especially serious when considering that the packaging of beauty products accounts for the vast majority of waste.

The Reasons for The Surplus of Beauty Products

Overproduction: Brands are overly optimistic in their market forecasts, resulting in production far exceeding actual demand. In addition, ambitious forecasts and trend-driven products, such as festive sets and themed packaging, while they may appeal to consumers in the short term, can easily lead to product backlogs and obsolescence in the long term.

Poor Inventory Management: Some brands keep inaccurate inventory records, resulting in their inability to effectively manage their merchandise. This can lead to products expiring in warehouses and eventually being destroyed.

Changing Consumer Behaviour: As consumers become increasingly concerned about sustainability and environmental issues, their choice of beauty products is also changing. Some traditional and environmentally unfriendly products may gradually lose their market, leading to stock build-up.

Solutions to The Surplus of Beauty Products

Optimise production and inventory management: Brands should make production plans based on actual market demand and consumer trends to avoid overproduction. At the same time, strengthen inventory management and ensure accurate inventory records to better manage merchandise.

Promote sustainable packaging: Adopt recyclable, degradable or reusable packaging materials to reduce packaging waste. At the same time, encourage consumers to recycle packaging and set up a recycling incentive mechanism to increase the recycling rate.

In-depth understanding of consumer needs: Brands should have an in-depth understanding of consumer needs and preferences and develop products that meet market trends and consumer needs. Predict future market trends through market research and data analysis to better meet consumer needs.

Enhance communication with consumers: Keep in close contact with consumers through social media, online surveys and offline activities to understand their feedback and suggestions. Based on consumer feedback, continuously improve product design and marketing strategies to enhance product competitiveness in the market.

Advocating the concept of sustainable consumption: Advocate consumers to establish the concept of sustainable consumption through education and publicity, co-operation and promotion. Encourage consumers to buy environmentally friendly and sustainable beauty products to reduce waste and pollution.

he surplus of beauty products is a problem that needs to be solved. By optimising production and inventory management, promoting sustainable packaging, gaining a deeper understanding of consumer needs, strengthening communication with consumers and advocating the concept of sustainable consumption, we can reduce waste and improve the sustainability of the beauty industry. Let’s work together and contribute to the cause of environmental protection!