Published on September 04, 2024 by Yidan Zhong
From French manicures to blue eyeshadow, 90s beauty trends are set to make a major comeback in 2024. One trend that’s making a significant impact is the resurgence of lip liners. According to Pinterest’s 2024 Summer Trends Report, searches for “90s lip makeup” have skyrocketed by 760% on the platform. This renewed interest in lip liners, particularly the iconic dark liner paired with lighter lipstick—often dubbed the “supermodel look”—is not just a fleeting trend; it marks the dawn of a new era for this makeup essential.
The 90s Comeback: A Nostalgic Revival
The 90s were characterized by bold, statement-making makeup, and lip liners played a crucial role in defining that decade’s signature look. The deep lip liner and pale lipstick combo was a staple of supermodels and pop stars alike. Fast forward to 2024, and this retro style is once again captivating beauty enthusiasts. The allure of this trend lies in its ability to create a defined, sculpted lip that exudes confidence and sophistication.
Beyond Nostalgia: The Evolution of Lip Liners
While the resurgence of 90s lip liner styles is exciting, the current trend is not merely a throwback. Lip liners have evolved significantly, with innovations in formulas and a wider range of shades making them more versatile and user-friendly than ever before. Brands are stepping up their game, offering consumers refined textures that glide on smoothly and last longer, ensuring a flawless finish that complements modern makeup routines.
A Surge in Popularity: Lip Liners in 2024
The popularity of lip liners is not just limited to social media trends. Sales data supports this revival. According to Circana, lip liner sales in Europe saw a staggering 28% increase from January to June 2024 compared to the same period in 2023. This surge indicates that lip liners have firmly reestablished themselves as a must-have in every makeup bag.
Empowered Consumer Choices: Professional-Level Application
Today’s makeup consumers are more knowledgeable and skilled than ever before. This expertise has driven the demand for high-quality lip liners that can be used to create a variety of looks, from lifted lips to fuller pouts. In fact, lip liners have become so versatile that they are even being used as an alternative to lip fillers, offering a non-invasive way to achieve the appearance of plumper lips. This shift towards using lip liners for more than just outlining lips signifies a new era in which these products are celebrated for their ability to enhance natural beauty with precision.
The Future of Lip Liners: What to Expect
As we move further into 2024, it’s clear that the lip liner trend is here to stay. With ongoing innovations in formulation and color diversity, as well as the increasing expertise of consumers, lip liners are set to continue their ascent as a key player in the beauty industry. Whether you’re embracing the nostalgic vibes of the 90s or exploring new ways to define and enhance your lips, the lip liner has undoubtedly entered a new and exciting era.
Conclusion
The resurgence of the lip liner is more than just a nod to the past; it’s a testament to the evolving nature of beauty trends and consumer preferences. As we continue to celebrate the iconic looks of the 90s, lip liners are being reimagined and repurposed for the modern era. This versatile tool is no longer just about creating a defined lip—it’s about expressing individuality and mastering the art of makeup with confidence and creativity.