Bologna Beauty Exhibition: A Feast of Beauty and Communication
March 26,2025
Topfeel participated in the Bologna Cosmoprof, a globally renowned beauty exhibition since its establishment in 1967. Once again, it attracted beauty enthusiasts and practitioners from all over the world with its unparalleled charm.
Product Highlights: Impressing with Quality and Innovation
In this exhibition, Topfeel brought three meticulously crafted beauty products. Each one reflects our pursuit of beauty and a profound understanding of consumers’ needs.
Multi-Effect Correcting Primer: The Magic of Instant Skin Renewal
Our multi-effect correcting primer is truly the “magician” in the beauty industry. It can instantly smooth the skin, soften pores, correct redness, and endow the skin with a flawless makeup effect. Enriched with niacinamide and tocopherol, this primer not only moisturizes and brightens the skin but also makes the base makeup last longer.
Clear and Flawless Foundation: Creating a Natural and Flawless Makeup Look
The clear and flawless foundation is one of the star products of our brand. It has strong coverage, with a lightweight and adherent texture, and provides long – lasting hydration. The specially added vitamin E and glycerin can nourish the skin. This foundation not only meets consumers’ pursuit of the perfect makeup but also cares for the skin during use, truly achieving a win – win situation for both beauty and health.
Deep Moisturizing and Repairing Lip Gloss: Shaping Plump Lips
The deep moisturizing and repairing lip gloss is the perfect combination of lip care and makeup. The addition of shea butter enables it to deeply moisturize the lips, lock in moisture, and prevent dryness. The antioxidant effect of tocopherol and the brightening effect of orange extract allow the lips to show charming colors while enjoying care. The addition of tripeptide – 1 further tightens the lips and shapes a plumper lip contour, adding highlights to the overall makeup.
Industry Trends: AI Interaction Leading the Future
During the exhibition, we observed an interesting trend. An increasing number of beauty and nail art brands are integrating AI interaction elements into their booth designs. This is done to attract visitors and enhance the customer experience.
Some brands have set up questionnaire – based self – service kiosks. People who fill out simple questionnaires can receive exquisite gifts. There are also instant – imaging cameras, allowing consumers to immediately see how they look after using the products. In addition, some brands have coin – tossing activities. Participants can toss a coin to get a surprise ball, which adds an element of fun and participation.
Customer Insights: Price Sensitivity and Consideration of Cost – Effectiveness
In the process of communicating with numerous customers, I found that price is still their primary concern. Many distributors said that they cannot accept overly high product prices and can roughly only accept a premium of 5% higher. This reflects that in the current market environment, consumers are still highly sensitive to prices, and cost – effectiveness has become an important consideration when they choose products.
This insight has important guiding significance for our brand’s future pricing strategy. We need to ensure product quality while reasonably controlling costs to ensure that product prices are competitive. In addition, through innovative marketing and channel expansion, we can further enhance the added value of our products and bring consumers an experience of getting more than what they pay for.
Conclusion: Driven by Innovation and Quality in Tandem
As a wholesaler of beauty products, participating in the Bologna Beauty Exhibition in Italy is a precious experience for us. Here, we deeply feel the vigorous development and continuous innovation of the beauty industry. By showcasing our products, I saw consumers’ longing for high – quality beauty products. Through communication with peers, I learned about the future trends and directions of the industry.
In the future, we will continue to adhere to innovation and quality as the core, and constantly develop more high – quality beauty products that better meet consumers’ needs. At the same time, we will actively explore the application of new technologies such as AI interaction in our brand to enhance the customer experience and brand influence. We believe that in the near future, we will be able to secure a place in the beauty market and bring consumers more beautiful surprises and enjoyment.