Top 10 OEM/ODM Beauty Supply Chains: Powering Innovation and Growth
April 17,2025
Have you ever wondered why Estée Lauder’s foundation can always precisely match skin tones, and why Perfect Diary’s eyeshadow palettes can always lead the color trends?
Behind the glamorous brand stories in the beauty industry, there is a group of low-key “beauty creators behind the scenes” – OEM/ODM supply chain enterprises. These seemingly invisible partners are actually the core engines driving brand innovation.
From formula research and development to packaging design, from large-scale production to quality control, they use their professional capabilities to give wings to brands. In the current context where consumers’ explosive demand for personalized and high-quality beauty products is growing, they are reshaping the industry landscape through the contract manufacturing model.
This article will uncover how the world’s top 10 beauty supply chain giants define “manufacturing power as competitiveness” with innovation, and will focus on Topfeel, a pioneering player in the color cosmetics field, to see how it has become the “secret weapon” of international big brands with its hardcore strength.
1. OEM/ODM Model: Definition and Advantages
(1) OEM (Original Equipment Manufacturer), which is a key part of contract manufacturing in the beauty industry, is a business model in which a manufacturer produces a product and another company is responsible for branding and sales. This model allows brands to focus on marketing and branding, while outsourcing production to specialized manufacturers. An Original Design Manufacturer (ODM), on the other hand, provides further design and R&D services to help brands achieve fully customized products. ODM manufacturers are crucial in bringing unique product concepts to fruition.
(2)Advantages of the OEM/ODM model, which is closely associated with contract manufacturing, include:
Product customization: ODM manufacturers and OEMs design and produce products that match the brand’s image according to the brand’s needs.
Specialized production and supply chain management: Utilizing the manufacturer’s specialized equipment and technology, whether it’s an ODM manufacturer or an OEM, to ensure product quality and supply chain efficiency.
Cost and Risk Reduction: Brands can avoid high investment in production equipment while enjoying more competitive prices through contract manufacturing with OEMs and ODM manufacturers.
Market Expansion and Branding: Quickly enter new markets through the manufacturer’s market influence, be it an ODM or an OEM involved in contract manufacturing.
(3)How to Select a Beauty Supply Chain Company?
When choosing a beauty supply chain company, which may be an OEM or an ODM manufacturer engaged in contract manufacturing, brands need to pay attention to the following key factors:
Research and Development Capability:
Whether it has innovative formulas and patented technologies, especially important when considering an ODM manufacturer for more design – intensive projects.
Supply Chain Integration:
Whether it has the ability to provide full – process services from raw material procurement to finished product delivery, which is a crucial aspect for both OEMs and ODM manufacturers in contract manufacturing.
Compliance and Certification:
Whether it complies with international standards (such as GMP, ISO 22716, FDA, etc.), a must for any OEM or ODM manufacturer in the beauty supply chain involved in contract manufacturing.
Environmental Protection and Sustainable Development:
Whether it offers green packaging solutions that are in line with the global environmental protection trend, an increasingly important factor for OEMs and ODM manufacturers alike in contract manufacturing.
Flexibility and Response Speed:
Whether it can quickly respond to market demands and support both small – batch and large – scale orders, a characteristic highly valued when partnering with an OEM or an ODM manufacturer in contract manufacturing.
2. The success of the top 10 global beauty supply chain companies
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Intercos Group
Headquarters: Milan, Italy
Service Brands: L’Oréal, Estée Lauder, Chanel, YSL, Dior, etc.
Features:As the global leader in color cosmetics OEM, it operates 9 R&D centers and 15 production bases worldwide, provides high-end customization services akin to ODM capabilities, and delivers comprehensive solutions within the contract manufacturing framework.
Strengths:High-end customization, innovation in color cosmetics formulas, and one-stop solutions, combining the best of OEM and ODM-like capabilities in contract manufacturing.
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KDC/ONE
Headquarters: Montreal, Canada
Service Brands: P&G, Unilever, Estée Lauder, Bath & Body Works, etc.
Features: Spanning North America, Europe, and Asia, having acquired several innovative ODM companies. It is actively involved in contract manufacturing with a focus on both OEM and ODM services.
Strengths: Full-category solutions for beauty and personal care products, specializing in customization for retail brands, demonstrating strong ODM and reliable OEM – based contract manufacturing.
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Mana Products
Headquarters:New York, USA
Service Brands:Urban Decay, Glossier, ColourPop, and indie beauty brands.
Features:Known for turnkey solutions in formulation and production, with a strong presence in color cosmetics and skincare for emerging brands.
Strengths:Flexibility, speed-to-market capabilities, and support for indie and niche beauty players.
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Chromavis Fareva
Headquarters: Italy (acquired by Fareva)
Service Brands: Global high – end color cosmetics brands.
Features: An expert in color cosmetics development, good at trend insights and creative packaging. As an ODM – focused entity in contract manufacturing, it brings unique value.
Strengths: Leading the industry in the formulas and visual creativity of high – end color cosmetics, highlighting its ODM capabilities in contract manufacturing.
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COSMAX
Headquarters:Seoul, South Korea
Service Brands:LANEIGE, Etude House, The Face Shop, and global brands expanding into Asia.
Features:Offers full-spectrum ODM services from concept to delivery, with multiple global production hubs.
Strengths:Innovative R&D, efficiency in high-volume production, and wide portfolio across skincare, makeup, and health supplements.
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WWP Beauty
Headquarters:New Jersey, USA
Service Brands:Burt’s Bees, Honest Beauty, and clean beauty startups.
Features:Focuses on sustainable, clean, and inclusive beauty product solutions across packaging, formula, and accessories.
Strengths:Eco-conscious innovation, customizable full-service offerings, and dedication to inclusivity.
Headquarters:Guangdong, China
Service Brands:Global indie brands and private label
Features:Provides ODM/OEM services including formulation, packaging, and branding support for skincare and color cosmetics.
Strengths:High cost – effectiveness, strong new-product-development capabilities,and a forward – looking market vision
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Lady Burd Cosmetics
Headquarters:New York, USA
Service Brands:Private label and boutique beauty brands.
Features:Offers ready-to-brand formulations and private labeling services with a focus on small batch manufacturing.
Strengths:Low entry barrier, variety of off-the-shelf formulas, and excellent support for startup beauty brands.
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NAKO NATURALS
Headquarters:Hangzhou, China
Service Brands:Organic and botanical skincare brands worldwide.
Features:Specializes in natural and organic raw material sourcing and formulation for skincare.
Strengths:Expertise in natural actives, sustainability-focused sourcing, and clean label product development.
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Ancorotti Cosmetics
Headquarters: Crema, Italy
Service Brands: KIKO Milano, Douglas, Pupa, and various European indie beauty brands.
Features: A fast-growing family-owned Italian company specializing in innovative eye and lip makeup manufacturing with strong emphasis on “Made in Italy” quality and design.
Strengths: Expertise in eye and lip products, high flexibility in batch sizes, strong focus on trend forecasting and product personalization.
3. Topfeel: Innovative Pioneer in the field of color cosmetics OEM/ODM
Behind the brilliant achievements of the top 10 Original Equipment Manufacturer/Original Design Manufacturer (OEM/ODM) beauty supply chain companies, Topfeel has become the preferred partner of many famous brands with its professional R&D capability and strict quality control in the field of color cosmetics.
Recently, Topfeel Group has won awards such as “Top 100 Excellent Enterprises in China”, “AAA – level Enterprise with a Good Reputation for Abiding by Contracts”, “National Quality and Credit Double Excellent Enterprise”, and “AAA – level Demonstration Unit for Honest Operation”.
(1) Strict Quality Control
Topfeel has been awarded the “National Quality and Credit Double Excellence Enterprise”: the stringent quality control system has been certified at the national level, guarding the “safety bottom line” of each product.
From the selection of raw materials to the refined management of the production process, to the strict testing of finished products, every step of the process follows international standards to ensure the safety and stability of the products. This has made Topfeel’s products highly acclaimed in several global markets, whether in its capacity as an OEM or as an ODM in the contract manufacturing space.
(2) Customized Service and Rapid Response
Topfeel understands that each brand has its own unique market positioning and consumer needs, and therefore provides highly customized OEM/ODM services. Whether it is a one – stop service from conceptual design to finished product production, or a quick response to specific market needs, Topfeel, as an ODM manufacturer or an OEM in contract manufacturing, is able to meet the different needs of customers and help brands seize the first opportunity in the fierce market competition.
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Future Prospects: Working Together to Create a New Future for Beauty
With the growing consumer demand for personalized, high – quality cosmetics, the top 10 OEM/ODM cosmetic manufacturers and excellent suppliers like Topfeel, which are all part of the contract manufacturing landscape, are facing unprecedented development opportunities. In the future, Topfeel will work hand in hand with more brands to promote the cosmetics industry to a higher level.
In this era full of challenges and opportunities, Topfeel looks forward to working with you to light up beauty with color and lead the future with innovation!